As President of the 30+ person agency Blue Tangerine, Greg uses digital marketing to help home builders grow
sales. Greg began developing home builder websites in late 1999 and has been hooked ever since. The tools
have matured since that time, but one thing hasn’t changed: the goal to grow sales!
In 2006, as VP of Operations for eCalton, Greg purchased the company and achieved his dream of owning his
own business, renaming it Blue Tangerine Solutions. In 2014, he partnered with Triad Analytics to expand the
agency’s marketing services. In 2017, the companies merged and became today’s Blue Tangerine.
Blue Tangerine is a digital marketing and website development agency that specializes in helping home builders
grow their sales. They achieve that goal by helping you build a better website and drive more qualified traffic to
the site, all while using data analytics to drive marketing decisions and measure results. Greg considers it a
privilege to lead this team of talented professionals.
Greg enjoys teaching the techniques and skills that he’s learned. He can explain complex technical topics in
easy-to-understand language. He has presented at the International Builders’ Show (IBS), the Southeast
Building Conference, the Best Home Building Practices Summit, the New Home Sales and Management
Retreat, as well as other webinars and events. He is proud to be the founder and co-host of the Home Builder
Digital Marketing Podcast and Summit.
Greg has an MBA from North Carolina State University and a BS degree in Computer Science from Brigham
Young University. He is Google Ads and Google Analytics certified.