Level Up: Pro Development Series – The Digital Marketing Playbook for Builders: How to Future-Proof Sales & Scale in Any Market

The real estate market is shifting—is your marketing strategy built to last? Traditional marketing methods aren’t enough anymore. Today’s buyers are more informed, researching months in advance and expecting a seamless, digital-first experience before they ever walk into a model home. Builders who fail to adapt will struggle, while those who embrace modern marketing strategies will continue to sell, even in a slow market. In this session, I’ll break down The Future-Proof Marketing Playbook for Builders, covering the most effective digital strategies, automation tools, and scalable systems to help builders and developers stay ahead of the competition and drive consistent sales. Attendees will learn how to: -Attract serious buyers using a targeted digital strategy -Build an automated lead nurturing system that converts hesitant prospects into buyers -Use AI, automation, and CRM tools to streamline sales & marketing efforts -Leverage video, social media, and virtual tours to engage buyers in the research phase -Optimize marketing & sales alignment to drive conversions and maximize ROI