Level Up: Pro Development Series – How to Appeal to America’s Most Lucrative Home Buyer: The Boomers

The ability to age in place has appealed to baby boomers for years, but the industry hasn’t yet offered them something compelling to move them from their current homes into the new home market. Can a more holistic approach to home design unleash untapped potential in this segment? Learn how and why you should think differently to take aging-in-place further and promote longevity alongside vitality for boomer homeowners. Two industry experts share their insights on how to design a home that compels on-the-fence boomers to make the jump into a new home.