EXPO & EDUCATION • JULY 29 & 30 2026 • #SEBC2026 • CONTACT US

Level Up: Pro Development Series – Digital Evolution: Smart Technologies Reshaping Sales & Marketing

Friday, July 25

9:05-10:05 am

Room: Tallahassee

The buyer journey is evolving fast. AI isn’t just changing how people search for homes, it’s changing how they expect to shop, compare, and make decisions. Builders who want to stay relevant need more than better websites and virtual tours, they need digital ecosystems built for both bots and humans.

In this eye-opening session, Anya Chrisanthon, Chief Communications Officer at Anewgo, explores how AI is transforming sales and marketing in the homebuilding industry, from discovery to design to decision-making.

We’ll explore:

  • Why AI is quickly replacing traditional search engines, and what that means for your content strategy

  • How tools like ChatGPT and Operator are reshaping the home shopping experience

  • What it means to have “AI-ready” websites, visuals, and content

  • How builders can create engaging, interactive experiences that resonate with both buyers and bots

  • The growing importance of personalization, transparency, and digital trust

Through real-world examples and forward-thinking insights, you’ll learn how to:

  • Create content that speaks to AI and humans alike

  • Equip your sales team to thrive in an AI-first environment

  • Future-proof your marketing with strategies that align with how buyers (and bots) actually shop

 

Whether you’re a marketer, salesperson, or builder looking to modernize your buyer journey, this session will help you lead the way in a digital-first, AI-powered future, where your next buyer might just be a bot.