Friday, July 25
9:05-10:05 am
Room: Tallahassee
The buyer journey is evolving fast. AI isn’t just changing how people search for homes, it’s changing how they expect to shop, compare, and make decisions. Builders who want to stay relevant need more than better websites and virtual tours, they need digital ecosystems built for both bots and humans.
In this eye-opening session, Anya Chrisanthon, Chief Communications Officer at Anewgo, explores how AI is transforming sales and marketing in the homebuilding industry, from discovery to design to decision-making.
We’ll explore:
Why AI is quickly replacing traditional search engines, and what that means for your content strategy
How tools like ChatGPT and Operator are reshaping the home shopping experience
What it means to have “AI-ready” websites, visuals, and content
How builders can create engaging, interactive experiences that resonate with both buyers and bots
The growing importance of personalization, transparency, and digital trust
Through real-world examples and forward-thinking insights, you’ll learn how to:
Create content that speaks to AI and humans alike
Equip your sales team to thrive in an AI-first environment
Future-proof your marketing with strategies that align with how buyers (and bots) actually shop
Whether you’re a marketer, salesperson, or builder looking to modernize your buyer journey, this session will help you lead the way in a digital-first, AI-powered future, where your next buyer might just be a bot.
