Erik Cofield, CGA is the VP of Strategy at MerlinAI (www.merlinai.co). He has been helping companies in residential construction for nearly 30 years and is a longtime member of NAHB. He was the COO of Houston’s most award-winning (at the time) design-build company; on the Board of the Remodelers Council; managed The Greater Houston Builders Association education program in to one of the largest in the nation; worked for software companies and consulted with builders on how to evaluate, buy and implement software and as a senior level business strategist, he has provided Management Consulting services to builders of all sizes and types, real estate developers, remodelers, software companies, builders, and commercial construction companies. He is available as an Educator and Consultant, to groups, associations and privately to companies, specializing in Artificial Intelligence, Sales and Marketing Strategy, Business Management Strategy, and Leveraging Technology in the Sales Process. He is the author of 3 books (Amazon), “Turn-101 Ways to Improve Your Business-NOW”, “Bill Builds Bendi a Doghouse”, and “Colors of the Forest” with 2 more industry titles in process. He has written for many magazines including Offsite Builder Magazine, and for Home Builder Associations called “Ask the Techspert”.