Tips and Tricks of Generational Marketing
Your advertising dollars are precious. Get the most for your money by understanding the importance of and how to effectively target prospects through Generational Marketing. This comprehensive segment by Robyn Bonaquist, founder and president of B-Squared Advertising, takes a hard look at the various generations you are likely targeting: Gen Z or Zoomers, Millennials, Gen X, Baby Boomers and the Silent Generation. Discover what makes them tick, what turns them on (and off) and how the way you speak to them will translate into more sales.