Photo-Realistic vs. Artificial-Looking 3D Renders – how to spot the difference?
3D Renders have fast become the solution for marketing off-the-plan properties – helping potential buyers visualize what the finished build will look like while the foundations are being laid. The challenge in visualization often lies in presenting an image that accurately represents the end result, in a way that doesn’t detract from the overall presentation with cartoony or unrealistic details. From considering the lighting source, angles, textures, materials, and background, to checking the edges and making sure there aren’t any unrealistic shadows – an expert eye is vital in presenting professional marketing. In this seminar, we discuss some of the most common problems we see in renders and how to avoid them when marketing your property and help to fetch that higher sale price.
In this session, you will:
1. Understand what a Render is and why it is necessary for any pre-build marketing plan.
2. Understand the Rendering process and the details to be considered to deliver a high-quality outcome.
3. Be able to qualify marketing imagery and assess for detail and professionalism.
4. Have an extraordinary marketing checklist for any off-the-plan property.