How to Increase Margins and Sell More Homes Using Personalized Marketing
Personalization matters more than ever before: more buyers are considering newly built homes-and nearly a third say they want a home they can customize or build from scratch. The surge in online interactions since the onset of the pandemic escalated expectations, giving consumers more exposure to the personalization practices of e-commerce leaders and raising the bar for everyone else. From web to mobile and in-person interactions, consumers now view personalization as the default standard for engagement. In this session we’ll examine why personalization matters and how to implement personalization in homebuilding from marketing to sales.