EXPO & EDUCATION • JULY 27 & 28, 2017 - #SEBCville

Winning the Hearts and Wallets of Millennial Home Buyers

27 Jul 2017
9:05 AM - 10:05 AM
Gaylord Palms Resort & Convention Center

Winning the Hearts and Wallets of Millennial Home Buyers

The Millennial generation is the largest generation in history but it’s not a monolith; members of the cohort span multiple life stages, from students to marrieds with children who are an emerging force in new home sales. This fast moving session will ground you in the demographics and psychographics of this generation to get you grounded on who Millennials are, their core economic challenges, their desires for home and family, and will empower you to focus on your best opportunities within the segment by viewing Millennials through the lens of their housing preferences. We’ll take an in depth look at Millennial housing trends, share which east coast markets are hot for Millennials now and which will markets will be hot in the future, and identify the products and amenities that will capture Millennial hearts and wallets.