CRM Strategy – Leveraging Contacts for Success
Today many home builders and real estate professionals are focused on what they want – getting people into their model centers or storefronts. In reality, prospects have a long decision cycle time and when and how you engage will allow you to win their hearts and purchases and build life long relationships. This presentation will provide the attendees with a road map of how to solicit contacts, what to do once you have them and how to drive ROI and incremental sales. We will take a look at how to set up key performance metrics and dashboards, build content that resonates at the right time and use email and marketing automation to deliver a great experiences to your prospects that not only delights them but drives business results.