EXPO & EDUCATION • JULY 27 & 28, 2017 - #SEBCville

2016 EXCEL AWARDS

Presented by SEBC and the Florida Home Builders Association


The Florida Home Builders Sales and Marketing Council’s Excel Awards honored World-Class marketing and sales professionals and companies during the Southeast Building Conference (SEBC) on Friday, July 29. Winners were presented awards of excellence in Marketing, Design, and Individual Achievement, along with special achievement and appreciation categories. 


  

CLICK TO VIEW 2016 EXCEL AWARDS WINNERS LIST

VIEW CEREMONY GALLERY

Duplicate awards may be ordered –  Click here to download form.

Questions? 
Theresa Swanson | TheresaS@TheFloridaHomebuyer.com | 407.448.8414
Allison Finley | afinley@fhba.com | 850.402.1874
  

2016 Excel Awards Sponsors

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2016 Marketing Stamps

• 2016 Excel Awards Logo – Color – DOWNLOAD
• 2016 Excel Awards Logo – B&W – DOWNLOAD

Entry Information

Deadline & Submittal Process
Deadlines for Entries as Follows:

Marketing, Merchandising and Individual
Achievement Entries:
Friday, June 3rd, 2016

Marketing & Merchandising:
Projects finished/published from
April 1, 2015 – March 31, 2016

Individual Achievement Award Entries:
Entrants Sales recorded from
May 1, 2015 – April 30, 2016

Million Dollar Sales Awards:
Friday, June 17th, 2016
Entrants Sales recorded from
May 1, 2015 – April 30, 2016

Eligible Entries
The Excel Awards honors those builders, commercial contractors, craftsman, Realtors®, on-site salespeople, public relations professionals, associate/supplier, media and advertising professionals who make major contributions to the residential home building and commercial construction industry through superior, innovative and creative sales and marketing. Excel Award recipients will be recognized at the Excel Awards Luncheon through a multi-media presentation.

For Marketing Categories: Products, services, new homes or communities, light commercial and industrial/public spaces built and marketed by an FHBA member during the period from April 1, 2015 through March 31, 2016 are eligible. A homebuilder, a commercial contractor or developer or one of his/her associates (sales manager, advertising agency, architect, interior designer, display designer, etc.) may enter. A number of categories are also open to Associate and Supplier members who work in the housing industry.

For Individual Achievement Awards : Those who excelled in service and involvement in the industry, sales achievements, performance, accomplishments and contributions made to the overall success of the company during the period from May 1, 2015 through April 30, 2016.

For John P. Hall Award: Any person employed by an FHBA member who has made significant and lasting contribution to the sales and marketing industry. Exhibits to include a detailed resume of what outstanding achievements, innovative ideas and/or contributions the candidate has made in the field of sales and marketing. Include any awards received for outstanding service, community involvement, and membership in other related associations.

Judging Criteria
INDIVIDUAL ACHIEVEMENT
Sales achievements made by the individual compared to others in the local market and the professional approach to sales, selling techniques used, and personal contribution and involvement in the housing industry, includes both new home sales personnel and associate/supplier sales personnel.

SALES AND MARKETING COUNCILS
Effective programs for membership development, education, public relations, community service, and other significant contributions.

LOGO
Graphics, concept, overall design and execution, message and emotion communicated to target market.
SALES OFFICE/DESIGN CENTERS
Function of floor plan layout and ability to visually convey information and communicate the marketing theme, product and builder image.

BROCHURES
Effectiveness in conveying project theme, relaying information, copy, and overall graphic design.

ADVERTISING/MARKETING
Concept, copy, layout, execution and overall design/presentation as it relates to target market.

PRINT/ELECTRONIC MEDIA CAMPAIGN
Judged on definition of marketing objectives, thematic relationships among advertising materials, execution of creative strategy, and use of media.

OVERALL ADVERTISING CAMPAIGNS
Definition of marketing objectives, concept, copy, layout and thematic relationships among advertising materials, execution of creative strategy, continuity of campaign, use and coordination of media and qualified traffic generated from campaign. Special Promotions may include pre-sale campaigns, Parade of Homes™, grand openings, broker co-op programs, home product show, supplier marketing program or other limited marketing campaigns.

WEBSITE
To be judged on the quality of design, the ease of obtaining information, site functionality and the organization of information while maintaining the continuity of the marketing program.

INTERIOR MERCHANDISING
Use of color, texture, materials, interior space, furnishings, window and wall treatments in relation to the specified target market as well as livability, quality and effectiveness of the design.

COMMUNITY OF THE YEAR
Will be judged on implementation and creativity of marketing plans, cost and continuity of all sales and marketing phases (i.e. graphics, advertising, sales office, merchandising, signage and product design), overall amenity packages, model homes, streetscapes and overall sales success.

Categories At a Glance

Individual Achievement Categories
John P. Hall Award

Million Dollar Sales Achiever

Sales Manager of the Year
A. Builder/Developer
B. Associate/Supplier

Marketing Director of the Year
A. Builder/Developer
B. Associate/Agency or Supplier

Sales Person of the Year
A. Associate Salesperson of the Year
B. Title Insurance Salesperson of the Year
C. Internet Sales/Marketing Coordinator of the Year
D. New Home Salesperson of the Year Under $150,000
E. New Home Salesperson of the Year $150,001 – $300,000
F. New Home Salesperson of the Year $300,001 – $500,000
G. New Home Salesperson of the Year $500,001 – $750,000
H. New Home Salesperson of the Year $750,000 – $1,000,000
I. New Home Salesperson of the Year Over $1,000,000

Rookie Sales Person of the Year

SMC Council Awards
Existing SMC
A. Under 50 Members
B. Over 50 Members

New SMC (Under 1 Year Est.)


Marketing Award Categories

Best Logo Design
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Brochure
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Direct Mail Piece – Print Only
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Newspaper Ad or Insert
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Magazine Ad
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Insert in a Publication
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Newsletter
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best e-Newsletter
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Corporate Video
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best YouTube-Type Video (30-60 sec)
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Radio Commercial
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Television Commercial
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Online Marketing Campaign – ‘E’ Marketing Campaign or Social Media
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Website
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Billboard
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Promotion to the Real Estate Community
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Consumer Promotion
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Special Event/Charity
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Sales Office Information Center
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Design Center
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Interior Merchandising of a Model Home
Average sales price Under $150,000

Best Interior Merchandising of a Model Home
Average sales price $150,001-$300,000

Best Interior Merchandising of a Model Home
Average sales price $300,001-$500,000

Best Interior Merchandising of a Model Home
Average sales price $500,001-$1,000,000

Best Interior Merchandising of a Model Home
Average sales price $1 million to $3 million

Best Interior Merchandising of a Model Home
Average sales price $3 million to $5 million

Best Interior Merchandising of a Model Home
Average sales price over $5 million

Best Multi-Family Attached Community of the Year

Best Detached Single Family Home Community of the Year

Best Master-Planned Community of the Year

Best Mixed-Use Community of the Year

Best Overall Advertising or Marketing Program
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Sponsorship Opportunities

2017 Sponsorship Opportunities Coming Soon