EXPO & EDUCATION • JULY 27 & 28, 2017 - #SEBCville

2017 EXCEL AWARDS

Thursday, July 27, 2017 • 4:30 – 6:30 PM • Kissimmee, FL

Presented by SEBC and the Florida Home Builders Association


2017 Call for Entries – Now Open!  

Marketing, Merchandising, and Indivdual Achievement:
Entry Fees & Materials Due by June 3, 2017

$75 per entry FHBA Members | $85 Non Members

Million Dollar Sales Awards:
Entry Fees Due by June 3, 2017

$25 per entry FHBA Members
Entry Materials: Due by June 17, 2017

SUBMIT ENTRIES

2017 Excel Awards Sponsors

13087298_10153725298974671_8267124350871338935_n     MerchPlus_Stacked_4c        B2=Advertising logo      

 

Entry Information

Deadline & Submittal Process

Marketing & Merchandising
FHBA Member $75.00 | Non-Member $85.00
Entry Fees & Materials Due: June 3, 2017
Projects finished/published from 
April 1, 2016 – March 31, 2017

Individual Achievement Award Entries
FHBA Member $75.00 | Non-Member $85.00
Entry Fees & Materials Due: June 3, 2017
Entrants Sales recorded from 
May 1, 2016 – April 30, 2017

Million Dollar Sales Awards
FHBA Member $25.00
Entry Fees Due: June 3, 2017
Entry Materials Due: June 17, 2017
Entrants Sales recorded from 
May 1, 2016 – April 30, 2017

John P. Hall Award
Entry Fee: $75.00
Entry Fees Due: June 3, 2017
Entry Materials Due: June 17, 2017

IMAGES
Digital images saved at 300 dpi – sized to at 1800 pixels wide – saved at 300 dpi
JPEG format ONLY. All plans should be saved as high resolution PDF – 8 ½” x 11”
Images should be named with your Category number, entry serial and sequence number or description.
Example:
01-1005_1.jpg
01-1005_2.jpg (thru 8 images)
01-1005_floorplan.jpg
01-1005_teamform.doc OR .pdf

CANCELLATION POLICY
No refunds will be made on entry fees or tickets.

Publishing Rights & Return of Materials
All entry materials, with the exception of the local SMC Entry Portfolios/Scrapbooks become the property of the Florida Sales and Marketing Council (FSMC) and entrants grant permission for the FSMC and/or FHBA/SEBC to publish or reproduce entries in any FHBA/SEBC publication and/or in any trade or consumer publication.

– – – – –

Eligible Entries
The Excel Awards honors those builders, commercial contractors, craftsman, Realtors®, on-site salespeople, public relations professionals, associate/supplier, media and advertising professionals who make major contributions to the residential home building and commercial construction industry through superior, innovative and creative sales and marketing. Excel Award recipients will be recognized at the Excel Awards Luncheon through a multi-media presentation.

For Marketing Categories: Products, services, new homes or communities, light commercial and industrial/public spaces built and marketed by an FHBA member during the period from April 1, 2016 through March 31, 2017 are eligible. A homebuilder, a commercial contractor or developer or one of his/her associates (sales manager, advertising agency, architect, interior designer, display designer, etc.) may enter. A number of categories are also open to Associate and Supplier members who work in the housing industry.

For Individual Achievement Awards : Those who excelled in service and involvement in the industry, sales achievements, performance, accomplishments and contributions made to the overall success of the company during the period from May 1, 2016 through April 30, 2017.

For John P. Hall Award: Any person employed by an FHBA member who has made significant and lasting contribution to the sales and marketing industry. Exhibits to include a detailed resume of what outstanding achievements, innovative ideas and/or contributions the candidate has made in the field of sales and marketing. Include any awards received for outstanding service, community involvement, and membership in other related associations.

Judging Criteria

INDIVIDUAL ACHIEVEMENT
Sales achievements made by the individual compared to others in the local market and the professional approach to sales, selling techniques used, and personal contribution and involvement in the housing industry, includes both new home sales personnel and associate/supplier sales personnel.

SALES AND MARKETING COUNCILS
Effective programs for membership development, education, public relations, community service, and other significant contributions.

LOGO
Graphics, concept, overall design and execution, message and emotion communicated to target market.

SALES OFFICE/DESIGN CENTERS
Function of floor plan layout and ability to visually convey information and communicate the marketing theme, product and builder image.

BROCHURES
Effectiveness in conveying project theme, relaying information, copy, and overall graphic design.

ADVERTISING/MARKETING
Concept, copy, layout, execution and overall design/presentation as it relates to target market.

PRINT/ELECTRONIC MEDIA CAMPAIGN
Judged on definition of marketing objectives, thematic relationships among advertising materials, execution of creative strategy, and use of media.

OVERALL ADVERTISING CAMPAIGNS
Definition of marketing objectives, concept, copy, layout and thematic relationships among advertising materials, execution of creative strategy, continuity of campaign, use and coordination of media and qualified traffic generated from campaign. Special Promotions may include pre-sale campaigns, Parade of Homes™, grand openings, broker co-op programs, home product show, supplier marketing program or other limited marketing campaigns.

WEBSITE
To be judged on the quality of design, the ease of obtaining information, site functionality and the organization of information while maintaining the continuity of the marketing program.

INTERIOR MERCHANIDISING
Use of color, texture, materials, interior space, furnishings, window and wall treatments in relation to the specified target market as well as livability, quality and effectiveness of the design.

COMMUNITY OF THE YEAR
Will be judged on implementation and creativity of marketing plans, cost and continuity of all sales and marketing phases (i.e. graphics, advertising, sales office, merchandising, signage and product design), overall amenity packages, model homes, streetscapes and overall sales success.

Categories at a Glance

Individual Achievement Categories
John P. Hall Award

Million Dollar Sales Achiever

Sales Manager of the Year
A. Builder/Developer
B. Associate/Supplier

Marketing Director of the Year
A. Builder/Developer
B. Associate/Agency or Supplier

Sales Person of the Year
A. Associate Salesperson of the Year
B. Title Insurance Salesperson of the Year
C. Internet Sales/Marketing Coordinator of the Year
D. New Home Salesperson of the Year Under $150,000
E. New Home Salesperson of the Year $150,001 – $300,000
F. New Home Salesperson of the Year $300,001 – $500,000
G. New Home Salesperson of the Year $500,001 – $750,000
H. New Home Salesperson of the Year $750,000 – $1,000,000
I. New Home Salesperson of the Year Over $1,000,000

Rookie Sales Person of the Year

SMC Council Awards
Existing SMC
A. Under 50 Members
B. Over 50 Members

New SMC (Under 1 Year Est.)


Marketing Award Categories

Best Logo Design
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Brochure
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Direct Mail Piece – Print Only
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Newspaper Ad or Insert
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Magazine Ad
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Insert in a Publication
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Newsletter
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best e-Newsletter
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Corporate Video
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best YouTube-Type Video (30-60 sec)
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Radio Commercial
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Television Commercial
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Online Marketing Campaign – ‘E’ Marketing Campaign or Social Media
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Website
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Billboard
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Promotion to the Real Estate Community
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Consumer Promotion
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Special Event/Charity
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Sales Office Information Center
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Design Center
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Best Interior Merchandising of a Model Home
Average sales price Under $150,000

Best Interior Merchandising of a Model Home
Average sales price $150,001-$300,000

Best Interior Merchandising of a Model Home
Average sales price $300,001-$500,000

Best Interior Merchandising of a Model Home
Average sales price $500,001-$1,000,000

Best Interior Merchandising of a Model Home
Average sales price $1 million to $3 million

Best Interior Merchandising of a Model Home
Average sales price $3 million to $5 million

Best Interior Merchandising of a Model Home
Average sales price over $5 million

Best Multi-Family Attached Community of the Year

Best Detached Single Family Home Community of the Year

Best Master-Planned Community of the Year

Best Mixed-Use Community of the Year

Best Overall Advertising or Marketing Program
A. For a builder
B. For a developer/community
C. For an associate/agency or supplier

Sponsorship Opportunities

2016 Excel Awards Materials & Highlights

Marketing Stamps

• 2016 Excel Awards Logo – Color – DOWNLOAD
• 2016 Excel Awards Logo – B&W – DOWNLOAD